Invisible Fence Brand

This project focused on the design of their business card and rack cards for Invisible Fence, developed within established brand guidelines. The primary design consideration for the business card was clear information hierarchy in a compact format, ensuring the brand name and essential contact details are immediately legible during in-person exchanges. As for the rack cards, the design was to be coherent across the four differrent designs that focused on their own call out such as GPS, training, indoor solutions and their wired system. Careful attention was given to layout, spacing, and alignment to create balance and clarity across the cards while maintaining consistency with existing brand color and typography standards.